What sets your
project apart?
We start with the location, the architecture and the audience. Together, they give us the reasons people should take an interest.
Architecture understood. Marketing with purpose.
Your project.
Our focus.
Marketing that
brings it together.
From the first floor plan to the first sales enquiry, we bring strategy, design and property marketing together around your development.
VANMUC / PROJECT STUDY 01
NY176 — MUNICH
01 / Digital presence
02 / Sales brochure
Built around
your project.
One development. A consistent identity.
NY176 — MUNICH02 / Sales brochureBuilt aroundyour project.
Our clients
01 / THE BIGGER PICTURE
Your project has a lot to offer.
Let's show people
why it matters to them.
A floor plan shows rooms. Good marketing helps people see a life in them. The story, the imagery and the route to an enquiry all need to work together.
What sets your
How do we make
its quality clear?
The website, visualisations and brochure tell the same story. Considered in every detail. Consistent as a whole.
How does interest
become a conversation?
Campaigns lead people to a relevant offer. Enquiries, follow-up and feedback from your sales team connect the marketing to what happens next.
FROM POSITIONING TO ENQUIRY
One project.
Every part connected.
One clear idea runs through the brand, website, brochure and campaigns, all the way to the enquiry in your CRM. We bring these elements together into a coherent marketing approach.
Your project.One shared direction.01
Positioning & brand
01 / LOGO
NYMPHENBURGER 176
MUNICH · NEUHAUSEN
MUNICH · NEUHAUSEN
02 / COLOUR PALETTE
OLIVE / GOLD / CREAM
03 / TYPOGRAPHY
ZODIAK · THIN / BOLD / ITALIC
One brand. Every detail.
ZODIAK · THIN / BOLD / ITALIC02
Website & digital experience
NYMPHENBURGER 176☰
City living.Redefined.
NEUHAUSEN · MUNICH
Spaces with
perspective.
03
Campaigns & advertising
04
Brochures & floor plans
to a clear decision.Brochure · Floor plans · Sales materials
05
CRM & enquiries
✓CRM / Nymphenburger 176Search …VM
Buyer enquiries List ⌄
All contactsNewIn progress
NameEmailPhoneLooking forStatus
ABAnna Exampleanna@example.com+49 ••• ••••••2 bedrooms · BalconyNew
MMMax Examplemax@example.com+49 ••• ••••••InvestmentContact
LBLea Examplelea@example.com+49 ••• ••••••3 bedrooms · FamilyAppointment
TMTom Exampletom@example.com+49 ••• ••••••1 bedroom · InvestmentNew
Contact · Requirements · Next stepSAMPLE DATA
✓Enquiry attributedSource: Site hoarding / QR
Enquiries · Requirements · Follow-up06
On-site marketing
EXPLORE THE PROJECTQR scan→Project website→Enquiry
Site hoarding mockup · QR source attributionSix elements. One consistent identity.
One idea, carried through.
One person bringing it together.
Your development shapes our thinking. We keep strategy, design and marketing moving in the same direction.
Let's talk about your project02 / HOW OUR SERVICES WORK TOGETHER
Everything your project
needs to move forward.
A clear direction. The right expertise. Personal responsibility for the way your project reaches the market.
UNDERSTAND THE PROJECT. RECOGNISE ITS POTENTIAL.01 / 05
The foundation
STRATEGY & PROJECT INSIGHT
Before we design,
we understand your project.
What makes the location, layout and architecture valuable? Who is looking for exactly that? We work with you to identify the potential and set the direction for marketing.
- Project and competitor analysis
- Audience insight and buying motivations
- Marketing strategy and priorities
WHAT YOU GAIN
A clear basis for the decisions ahead.
We shape the scope around your project, then keep the work connected as it develops.
03 / SELECTED WORK
Different projects.
The same eye for the whole.
We see the potential in a development.
Then we make it visible: online, on site and in the conversations that follow.
01 / 08
Drag to rotate. Hover to explore.Swipe to rotate. Tap to explore.
08 PROJECTS / ONE APPROACH
Your project has a story of its own.
Let's give it the presence it deserves.
05 / WHERE WE START
Where is your
project today?
We join at the point where you need support, with a clear view of what comes next.
01 / BEFORE LAUNCHThe development is taking shape.
Your project is out there.
A distinct story for each address.
The development is taking shape.
Now for its identity.
We develop the positioning, visual direction and sales materials to prepare your project for launch.
Plan your launch ↗ 02 / ALREADY ON THE MARKETYour project is out there.
What will move it forward?
We review the presentation, campaigns and enquiry journey, then identify where to focus next.
Review your marketing ↗ 03 / MULTIPLE DEVELOPMENTSA distinct story for each address.
A consistent way of working.
We support multiple developments with a coordinated process and an individual identity for each location.
Discuss working together ↗GOOD TO KNOW
Before we talk.
Do we need to appoint you for all our marketing?
No. You can engage us for individual services. The more of the connected work we manage, the more influence we have over the outcome, and the more responsibility we can take for it. Positioning, websites and campaigns work best when they work together.
We start by asking what your project actually needs. What already works stays. We step in where we can make a useful contribution or help move things forward.
What do you take care of, and what do you need from us?
You know your development and set its commercial direction. We turn that into a market presence and manage the agreed work. From you, we need reliable project information, clear decisions and approvals.
Can you join a project that's already on the market?
Yes. That doesn't mean starting again. We look at what's in place, what it has achieved and where progress has slowed. Talking to your sales team is part of that process.
Perhaps the right enquiries aren't coming through. Perhaps the website leaves important questions unanswered. We establish what's holding the project back before recommending what to do next.
Do you work internationally?
Yes. We also help projects reach international buyers and investors.
How long should we allow before launch?
For a complete project launch, allow six to eight weeks. That gives us time to align the positioning, design, website and sales materials.
We have also brought projects to market in three to four weeks. That requires the essential information to be ready, quick decisions and a clearly defined scope. At the outset, we'll tell you what's realistic for your target date.
Can we keep working with our sales team and existing partners?
Yes. People who already know your development bring valuable insight. We work alongside your sales team, architects and existing suppliers, agreeing responsibilities and how we'll coordinate at the start.
What do you need for our first conversation?
Where is the development, and what would you like to happen next? That's enough to get started.
If you have floor plans, visualisations or existing materials, bring them along. A target launch date and an indication of budget also help. You don't need a finished brief. We'll work through what's already decided and what still needs to be resolved.
THE NEXT STEP
A project
in mind?
Let's talk.
We'll listen, understand where things stand and discuss what your marketing needs next.